Our Story

Ashley and Caren, Co-Founders and Owners of Rising Reg, are accomplished athletes, entrepreneurs, and event enthusiasts. Ashley is a USA Triathlon Certified Race Director and Road Runners Club of America (RRCA) Certified Race Director with 10+ years of experience in the event management industry, primarily focused on endurance sporting events. Caren keeps the the wheels turning forward behind the scenes, with her expertise in software development and graphic design.

We live an active, healthy, and positive lifestyle that thrives on the event industry.  Locally, nationally, and worldwide, whether it’s managing an event, participating in a race, attending a festival, or hosting a fundraiser; multiple events per month in any community in any region can be quite costly.  We empathize with this on both sides, as event managers and event participants.

Combining our passion for managing and participating in events, we have developed an online registration portal now known as Rising Reg.  Our mission in establishing Rising Reg is to provide a sheek and professional online resource to connect and inspire people to fulfill their active lifestyle in a LARGE capacity at an affordable price.  The features and customization of Rising Reg surpass those of its competitors, while remaining seamless for a first time event manager and event participant; encompassing all their needs, wants, and wishes.

Not too long after we met, and started discussing our life, our dreams, and our goals we realized we were both passionate about creating a business that encompasses our lifestyle.  Our ideas, our experience, and our knowledge all came to fruition over a 10 month span.  We started developing this business into everything we are passionate about. We are very proud and happy to announce the launch of Rising Reg to the online event community!

Now go register for an event!

Good Luck and have fun!
Ashley & Caren Steeves

Ash Caren SUP CUP


We take great pride in our efforts to make a difference in others’ lives. It is with great importance to us that we contribute to charities and organizations that are working hard to make a difference in the world.  There are many worthy nonprofits, organizations, and awareness campaigns that exist on both the national level and worldwide which makes choosing who to support much more difficult.  We have promised ourselves, and will see to it that every month a portion of our company’s profits will be allocated to a particular charity.  The charities will vary but the impact will remain constant.  One particular quote a good friend once told us was, “There will always be someone that needs help, could use a break, a stroke of luck, another chance…it isn’t about how you help that person or group of people, what matters is when and what efforts you’re willing to take to help.”  We can tell you, we are eager to help as many people as we possibly can and look forward to making as many contributions, to as many different organizations as we can.

The following are a few organizations that we support!

Contact Us!

Your Name (required)

Your Email (required)